The London Standard / Intern works (2025)
Since joining The London Standard as a design intern, I’ve contributed across the company’s visual output. I led the redesign of outdated social media templates that were failing to capture algorithmic traction due to a lack of distinction from other outlets. The new, clean design significantly boosted engagement—breaking viewership records within days of launch, despite going live at the end of the month.

I also created digital composites for online articles and took weekly ownership of a newspaper page layout, combining editorial precision with strong visual storytelling.


 Digital Composite for articles













News template design

Before (lack of distinction from other outlets)
  • Most news outlets used a basic format with white text over a black gradient, resulting in little visual distinction between them



After
  • The new template I designed introduced clear category labels and a unique visual style, helping posts stand out while remaining easy to read.
  • As a result, views increased by 128%, with nearly 60% from non-followers, and weekly follower growth rose by 4%







ES Culture account






Newspaper design





Information© Youbin Lee 2025 All rights reserved.