ImWell is a probiotic kefir for people who take their health seriously. 70% of your immune cells live in your gut. ImWell delivers real probiotics, real ingredients, and real results. No shortcuts. No compromises.
Brand strategy
Art direction
Packaging design
Motion graphics
Immunity isn't optional. 70% of your immune cells live in your gut, making gut health essential to feeling your best every day. But for busy millennials and Gen Z, wellness needs to fit seamlessly into their routines. They need products that actually work and brands that talk to them like equals.
For health-conscious millennials and Gen Z, wellness is a daily practice, not a trend. They plan their routines, read their labels, and make intentional choices about what goes into their bodies. Gut health is the foundation, and they're ready to invest in it.
ImWell is probiotic kefir built for intentional living. The brand merges Immunity + Wellness into one confident statement: ImWell (I'm well). Bold visuals, direct copy, and real ingredients speak to consumers who take their health seriously.