Verde Flora
Intro
Challenge Many gardening products rely on chemicals, plastic, and short-term solutions, making it difficult for sustainability-focused brands to stand apart in the market. Insight A new generation of gardeners sees gardening as an act of care and environmental responsibility, seeking brands that reflect their values rather than simply offering practical results. Design Solutions Organic forms, earthy colours, and growth-inspired graphics express natural cycles and sustainability. Recyclable packaging materials and clear eco-focused messaging reinforce VerdeFlora’s commitment to responsible gardening.
Challenge Many gardening products rely on chemicals, plastic, and short-term solutions, making it difficult for sustainability-focused brands to stand apart in the market. Insight A new generation of gardeners sees gardening as an act of care and environmental responsibility, seeking brands that reflect their values rather than simply offering practical results. Design Solutions Organic forms, earthy colours, and growth-inspired graphics express natural cycles and sustainability. Recyclable packaging materials and clear eco-focused messaging reinforce VerdeFlora’s commitment to responsible gardening.
Year
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2024
Brief
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Personal Project
