Challenge
Twix needed a culturally relevant and highly shareable activation that could engage 18–35-year-olds while bringing its “two is better than one” message to life.
Insight
K-pop fandoms thrive on collectability, participation, and shared experiences. Fans don’t just consume culture, they actively shape and amplify it together.
Solution
Twix collaborated with TWICE to create a collectible fan experience that brought its “good thing, twice” ethos to life.
