Magical Matcha

Challenge Bird & Blend’s Magical Matcha Selection Box lacked shelf impact and visual consistency compared to competitors. Unclear flavour cues, dense text, and inconsistent graphics reduced readability and confused consumers. Insight The “magical” concept captures the transformation of matcha from powder to foam, framing it as a small, everyday moment of magic. Design Solutions Spiral patterns visualise matcha being whisked while reinforcing the magical theme. A sans-serif wordmark with a star-tipped ‘i’, paired with sparkling paper and selective gloss, adds depth and light interaction.