Glo

Intro
Challenge Social anxiety now affects over half of all Brits (54%) and nearly three-quarters (72%) of young people. Many people want to build genuine, deeper connections, but being your true self in front of strangers is not always easy. Insight According to recent studies, socialising in darker environments helps people feel more comfortable expressing their authentic selves. Solution Glo is a social connection kit built around glow-in-the-dark experiences, designed to help people connect more naturally in darker environments.
Year
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2026
Brief
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Fresh Pearls 2026







