The brief was to choose a social issue of interest and plan a campaign for it. Upon hearing news about dolphins living around the Jeju islands in South Korea suffering from indiscriminate abduction, capture, and marine pollution, I created a campaign to raise awareness about this issue. Rather than merely highlighting the dangers dolphins face, the campaign focused on the concept of environmental personhood, explaining how giving human rights to dolphins could simplify efforts to protect them. Additionally, the campaign introduced the Korean nonprofit organisation 'Hot Pink Dolphins,' promoting their work and encouraging fundraising. I designed a friendly dolphin character for the campaign and utilised it to create posters, badges, zines, and t-shirts.
T-Shirts