More than a year has passed since Twitter was rebranded as X, yet people still refer to it as ‘X (formerly known as Twitter).’ This project is a rebranding initiative that examines X’s branding from both visual and strategic perspectives, aiming to address what needs to be improved to shed its image as a platform for complaints and hate speech, and to win back users who have left.
In this project, I handled both the strategy and design, proposing, after thorough research, that the existing social media app revert to the Twitter name and branding while introducing a new “everything app” called Chirp. Chirp is envisioned as a multifunctional app encompassing e-commerce, chat, taxi services, food ordering, and more—a concept that aligns with Elon Musk’s original intent of creating an “everything app” through the X branding initiative.
Chirp would integrate Twitter as one of its features, focusing on social media, and use various shades of blue—including Twitter’s iconic blue—to visually represent its wide array of services. To convey a transparent, bright, and optimistic image, I adopted the glassmorphism design style, which effectively highlights these shades of blue while offering a clean, modern aesthetic. This approach aims to counter the current negative image of X as a politically charged platform dominated by hate speech, using design to reimagine its identity.
For a detailed explanation of my full ideas, research, and design choices, please refer to the full case study via the link below.
Glassmorphism UI
