Group member: Emma, Xinyu, Rachel, Youbin, Dan, and Jinggao
This is a speculative group project about the world 100 years into the future, which I worked on with a team of five colleague designers. We predicted that in 100 years, a tool will emerge allowing us to communicate telepathically with animals. It's undeniable that animals have been marginalised in many aspects of societal development. We thought that if people could communicate with animals properly, we could help improve the situation of animals. We developed branding for the future company that will sell this device.
Packaging design
Logo Design
3D models
Presentation
We presented our virtual brand in front of tutors and many students, aiming to elevate both animal rights and human rights. Although it was a project conceptualized with a vision of 100 years into the future, it was highly praised for recognizing current issues, suggesting the direction we should take, and delivering a persuasive brand language and narrative.
